Hammered! Goodbye Victory Motorcycles

hammer sSo that would be the end of our favourite Victory model, the Hammer, as Polaris announced that as of now the company will be winding down the brand and will focus “motorcycle” efforts on the Indian and Slingshot labels. The company pledges to supply parts for 10 years and honour warranty coverage.  Of the move, Polaris CEO Scott Wine states “Our focus is on profitable growth, and in an environment of finite resources, this move allows us to optimize and align our resources behind both our premium, high performing Indian Motorcycle brand and our innovative Slingshot brand, enhancing our focus on accelerating the success of those brands. Ultimately this decision will propel the industry-leading product innovation that is core to our strategy while fostering long-term growth and increased shareholder value.” It seems that’s the way business goes.